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Showing up from various directions by bringing buyers from all over the world.

Why intensive work is good and why it will be held during this period of the year actually depends on how convenient it will be for the world buyers (people in charge of purchasing). They have a budget and a schedule. As there will be the New York Collection, the London Collection, the Milan Collection, and the Paris Collection without a break from September 8, it is very important to hold our Tokyo Collection prior to these collections. As they will be held intensively in a short period, the world buyers can come all the way to Asia. It is troublesome to come here many times in a year. Therefore, I think we have to make an appeal in a way that they would think coming to Japan during this period is significant.

When I think of the characteristic point of Tokyo for this purpose, how should we appeal to them? The first point is that Japan has the strongest consumption power in the world. Then there is the point that the world designers are paying attention to the street fashion in Tokyo. Japanese young people have a fashion that could never be imagined by designers. People in the world are looking at it as very innovative. It is an established way, not only for designers but also for people of this industry, to first go to Harajuku or Shibuya when they come to Japan.
It’s no mistake that Japanese daily fashion is attractive, they have severe eyes for products (they must be No. 1, severest in the world as ordinary consumers, not specialists) and they have characteristic points which can never be seen in other countries. We are still learning by trial and error, but I think it would be good if our collection would be united together with the general public eye, not only the eyes of specialists.

We want this event to link designers and industries.
We thought it would be a good idea if something can be generated from the collaboration of young designers, who present the collection, and creative manufacturers who supply materials to the first-class apparel manufacturers in the world, and we have been acting as a bridge between them from the first round of the collection. The other day, 40 material manufacturers and 50 designer companies gathered here as a meeting place. It was not a forced meeting, but some new creations were born there.

In addition, at a venue other than the Tokyo International Forum, historical “Fashion Grand Prix for New Comers” will be held as a part of JFW. It will be a competition in which everybody in the world can participate and there are tens of thousands of applications.
Japan Fashion Week in Tokyo is not a special fashion show that is detached from our daily life, but it is the presentation place for daily fashions, Japanese material industries and young people who aim to be designers and is also a place to assume total fashion. I will be thankful if all visitors, not only concerned parties, would understand the content of it, be interested in it and participated in it in various styles.